A tailor-made solution for Var
Var, the advertising arm of VRT, wanted to bet on digital renewal through an always-on content marketing approach. To roll out this new approach, they needed a strategic partner to provide them with a new customised website, Content Management System and maintenance for the new systems. We helped them further.
Who is Var?
VAR offers solutions to advertisers and their partners/agencies. They match your brand with target audiences through the right VRT channel. Think Eén, Studio Brussel, Ketnet...
Cut and seams
Invariably, we start with a functional analysis. Experience tells us that this is the way to go when you don't like unpleasant surprises throughout your development.
Furthermore, we chose an agile way of working and worked in two-week sprints. At the end of such a sprint, an MVP was delivered that was ready to go into production.
We choose this way of working so that testings are incorporated throughout the development street and you avoid big bangs. It guarantees a functional end product and reduces the pressure around content input and migration.
We helped VAR set up and build out a flexible CMS (Sulu) for creating and managing enterprise multi-sites and a reliable development environment for powerful apps. With its features for developers and a great UI for editors, the new platform is the engine for state-of-the-art business websites and web-based software.
MyVar is not a CMS, we therefore recommended not developing these functionalities in a CMS or CMS framework but opting for customisation. We chose the Symfony framework alongside a CMS solution.